Unwire Joins the Cycling Embassy of Denmark

Copenhagen 30/05/2013

We’re excited to announce that we’re joining the Cycling Embassy of Denmark in order to promote cycling and communicate cycling solutions.

Just in time for Velo-city 2013 in Austria, we’re happy to announce that we’re joining a well-respected group of companies, municipalities, and other Danish organizations as a member of the Cycling Embassy of Denmark.

The Cycling Embassy of Denmark is a network of private companies, local authorities and non-governmental organizations who work together to promote cycling and communicate cycling solutions on a global scale.

While Denmark is known throughout the world for its design, pastries, determined police detectives, and overall happiness, the country is also very well known for being unusually cycle friendly. With networks of cycle tracks, bicycle superhighways running across cities, and bicycle-dedicated traffic lights, it’s no wonder that 55% of Copenhageners cycle to and from work, covering around 1.17 million kilometers – a day. Around 50% of our employees at Unwire go to and from work by bike, and many more cover part of their journey on two (human powered) wheels. Cycling is simply a part of our culture at Unwire.

We don’t only encourage cycling  for our own employees. We see what we do and what the Cycling Embassy of Denmark does as inextricably linked. Our belief in mobile ticketing, payments and messaging all help make everyday life  a little bit easier, more convenient, and ultimately, more mobile.

Some of our largest clients come from within public transport, a sector we thoroughly understand. Being based in Copenhagen has, of course, a huge impact on how we see transportation.  We see our products as a key component within a multi-modal transportation mix, one that can have a real impact on general transportation behavior. Whether you’re ordering a ticket for your bike on the train, or interested in learning about what is at the forefront of bicycle share innovation, we’ve got it covered.

Through our products, we help make public transport easier and far more attractive to use as part of the daily commute, no matter where in the world you are. If we can help people leave their cars at home and take their bicycles even half the way to work before jumping on a train or a bus, then we’re happy.

We can’t wait to see how this new venture unfolds. We’re off to a good start though, and will be attending Velocity 2013 in Vienna, Austria to spread the word and see what others are doing to promote cycling and the benefits it holds.

Check out the Cycling Embassy of Denmark, and the other members such as the City of Copenhagen and DSB.


For more information:
Lara Mulady
Online Communications Manager
+45 5045 2396

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