Global admiration of stamps

The best Danish app of the year, Delivery Innovation of the Year and a mass of articles in the media around the world. Success is almost glued to Post Denmark’s SMS stamp, which Unwire has orchestrated and delivered.

Post Denmark notched up another success at the start of November in connection with the virtual stamp, SMS Porto. This came about through the award for the ‘Best Danish app, service, marketing or innovation’ of the year at the Mobile Awards 2011. The mobile service, which was conceived and designed by Unwire, received the following comments along the way from Magasinet Mobil at the same event: “Great app from an old steam-powered company. A practical and user-friendly service that has made a mark for Post Denmark in a great way, not just for smartphone users, but also for people with an ordinary mobile.”

However, Denmark is not alone in its praise for the solution, which makes it possible to buy a stamp via a simple text message. The SMS Porto was in fact also awarded the honour of ʻDelivery Innovation of the Year’ at Post Expo in Stuttgart in September.

International door opener

It is therefore no surprise that the mobile solution has resulted in many interested enquiries to Post Denmark from foreign postal colleagues, and also to Unwire. “The massive amount of interest and hype surrounding SMS Porto has naturally enough also resulted in positive attention for Unwire,” said Mikkel Børve, Sales Director for Unwire. This is because as a supplier and development partner, Unwire has demonstrated a potential route towards a digital future for postal organisations: In other words, the start of the journey from perforated stamps, postcards and envelopes towards a virtual world with smartphones and iPads, etc.

“At the moment, we are engaged in a positive dialogue with postal organisations within a number of new markets. In my experience, many organisations like Post Denmark are working to board the digital revolution,” says Mikkel Børve. “It is an area where we have demonstrated results in the form of creativity, innovation and a user-friendly and popular mobile solution. With the construction of a standard postal solution platform, we are an obvious partner for a long line of postal organisations. This is good news when viewed in the context of Unwire’s targeted work to strengthen the company in relation to a number of new markets outside the Nordic countries,” he adds.

Next step

Since April, Post Denmark has sold around 200,000 SMS stamps. This is a fantastic number, which indicates that the solution has addressed the wishes of users for a simple and quick solution to make life a little easier. “From our side, we are naturally proud of the fact that we have met our customers’ expectations. In all modesty, I think we have succeeded in finding a solution that links creativity and innovation, and in particular offers genuine commercial value,” says Mikkel Børve.