DSB Orange Sviptur and DSB Wildcard

DSB’s customers can now buy the new products DSB Orange Sviptur (flying visit) and DSB Wildcard via their mobile phones. This enables DSB to forge closer sales links with customers, which is part of its long-term strategy to provide customers with access to more services via mobile phones. Unwire is responsible for developing the new SMS-based solutions.

Forget about rushing to pick up or print out train tickets before catching the train. In future it will be increasingly possible to buy last-minute tickets using your mobile phone. DSB Orange Sviptur and DSB Wildcard – discount tickets for young travellers – are the latest products passengers can buy over their mobile phones. Both solutions have been developed by Unwire.

“Customers are demanding more self-service options when buying our services and want to avoid queuing up at the ticket office or turning on their computers and printers. Since they always have their mobile phones on them, we can use mobile phone sales to make it easier for customers to buy our products. We therefore expect the mobile solutions to generate noticeable added sales,” says Anne Mette Koch from DSB Kommerciel.

SMS provides a shorter route to sales
Passengers only have to send a text message to 1412 with the text “orange sviptur” and state the region where the journey is to take place – e.g. “Funen”. Passengers then approve the purchase and receive a text message confirming their ticket, which can be shown to the conductor. The ticket is paid for as a premium rate text message and appears on the mobile phone bill.

With SMS solutions, it is also far quicker to buy a DSB Wildcard. As soon as customers have bought their DSB Wildcard using their mobile phone, they receive a text message that is valid as a temporary DSB Wildcard. Customers can thus buy tickets immediately and get a youth discount. And this can make all the difference if customers need to buy a ticket for a long journey. Customers will still receive a proper physical pass, but the discount is assured using the text message purchase.

“We shorten the time from the customer’s decision to buy a ticket and the purchase of the actual ticket itself. Buying the ticket is easy and can be done anywhere,” says Anne Mette Koch.

More mobile solutions on the way
DSB’s growing investment in mobile services can be seen against the backdrop of the positive experience gleaned from the Copenhagen metropolitan area, where DSB, Movia and the Metro Company have offered SMS tickets for buses, metro trains and S-trains since the new year. Customers have welcomed the new ticket buying options.

“We want to continue in the same vein as we have done in the Copenhagen metropolitan area and are constantly on the lookout for new services we can offer via mobile phones. In the long term, we would also like to add seat reservations to our mobile phone offering. This represents a greater technical and logistical challenge, but in future, customers must be able to use self-service options to buy and order as many services as possible,” concludes Anne Mette Koch.