In 2013 DART introduced the GoPass mobile application, one of the most advanced mobile ticketing systems at that time. The multi-agency ticketing system gave the customers the possibility to purchase tickets and activate them before entering the bus or train – even when the phone was off-line. This has now become a standard feature also among other transit agencies mobile apps. In addition, riders were able to plan trips using the in-built travel planner, see “where’s my bus/train?” or purchase tickets for special events like the Texas State Fair or Dallas Zoo. Later in 2014 affiliate passes for employees, students, groups and conferences were introduced.
In May 2018, a revamped GoPass 2.0 was introduced built on Unwire’s new Mobility 2.0 platform with updated features like PayNearMe (Cash to mobile) giving unbanked the possibility to insert money on their GoPass wallet, real-time planning tools giving users live timetable information and locations for buses, trains and trams and in September 2018 GoPass 2.0 gave users, for the first time, the opportunity to have their monthly costs capped with Mobile Fare Capping. Users purchasing day passes never pay more than the equivalent 31-day pass.
As part of the FTA sponsored Mobility On-demand project Unwire has worked, together with DART, to extend the multimodal trip planner with integrations to car pooling, micro transit on-demand services, bike and car sharing services. Also, to provide users with the capability to pay for 3rd party transport services using funds in the GoPass Wallet using the Wallet API.
Micro-transit on-demand services (“GoLink”) have been seamlessly integrated into the GoPass journey planner to offer first mile and last mile options for regions extending beyond Dart’s network of fixed routes. Users can get trip estimates, book, pay and execute the full ride without leaving the GoPass app. Uber is also integrated to the journey planner offering ride estimates and prices. Bird electric scooters are shown as icons on the travel tools map and where the user can deep link out to the Bird app to book a ride. During 2019 more 3rd party service providers will be added and will be more deeply integrated into the multimodal trip planner so both trip execution and payment can be handled without leaving the GoPass app.