How our mobility app can boost microtransit
Many people would like to use fixed-route public transit more, but there is often a barrier to getting to where those options are available. This is where on-demand microtransit can step in.
Microtransit is defined as a type of on-demand transport that offers flexible routing and scheduling of smaller shared vehicles. It sounds simple, but its positive impacts on the community, the environment and public transit are significant.
Public Transit that comes to you
The concept of curb to curb transit means that people don’t need to walk to a spot to catch the transport, it comes to them and takes them to where they need to go. The ease of getting to a transport hub means that the integration of on-demand microtransit into an existing public transit system has a positive impact on the ridership of more traditional public transport.
There are areas, known as transit deserts, where the low population density means that traditional fixed routes are not viable for the transit agency. Equitable access to public transit is an issue in these areas. Yet, people living there want and need to use public transport to get to around daily, whether that is for school, work or socialising. Microtransit makes using public transit much more convenient and flexible as the services are on-demand so operate when and where the riders need them. It also offers greater mobility options for low-income riders who often live in areas poorly served by fixed routes services.